D. Keith Robinson

"The formula last year was viral growth through aggressive spam but that no longer works. This creates a fundamental need for richer games that are more entertaining and meaningful, that will sincerely motivate players to recruit their friends because they really want to play with them. That, for example, is how the entire Fantasy Sports industry of more than 30 million players got built. Same with the 40 million Pokémon fans and today’s 6 million active players of Magic: The Gathering, a half-million of which will play in tournaments this year. Going forward, it will be a challenge for many publishers to make games that are really good enough."